ART AS A GRAMMAR OF SEEING
Photography, and art in general as an ability to create new and unexpected “ways of seeing”: a grammar to interpret that which is still invisible and unexplored, opening unprecedented new avenues of consciousness.
Our commitment to promoting art aims above all to be an opportunity to connect different languages and knowledge systems – economic, social and cultural – through a way of seeing that goes beyond the horizon of the present to anticipate surprising possible futures.
This capacity for multidisciplinary vision represents fundamental added value to our work to meet the needs of those who have to face changes and give sense, shape and substance to increasingly complex value strategies.
The Tosetti Value Division per l’Arte (for Art) is the observatory used by the Family Office to provide the cultural foundations that are essential for knowledgeable collectors. Through an integrated network comprising various competencies it serves as a filter to offer clients skilled support for the creation, enhancement and maintenance of art collections throughout successive generations.
Per l’Arte provides its activities not just as a window on the art world but more as a filter through which to offer and enhance a lateral view of economic and geopolitical themes that are analysed on a daily basis by Tosetti Value.
CONTEMPORARY VIEWS AND PHOTOGRAPHS
Perspectives is a project on contemporary photographs curated by Tosetti Value per l’Arte with the aim of expanding perspectives on reality in synergy with the financial and economic nature of the Family Office.
PROJECT FOR KNOWLEDGEABLE COLLECTING
The per l’Arte Division applies and integrates the specific and interdisciplinary training model of the Family Office, creating focussed, personalised, in-depth courses on contemporary photography and art in collaboration with authoritative experts selected for their relevance to the individual needs of our clients.
In teaching us a new visual code, photographs
alter and enlarge our notions of what is worth looking at...
They are a grammar, and even more importantly, an ethics of seeing.
Art critic Luca Beatrice and economist Giuseppe Berta join forces to explore the relationship between the worlds of art and economics in words and pictures.